Official 2012 NCAA® Men’s Final Four® Tickets, VIP Pre-Game Hospitality, and Hotel Accommodations available from …

Year after year, NCAA March Madness® is full of surprises, upsets and big moments for teams across the country in the NCAA Division I Men’s Basketball Championship. As March comes to an end and the 2012 Men’s Final Four teams have been determined, this year promises to bring fans a weekend full of excitement and incredible performances. As Kentucky, Kansas, Ohio State and Louisville compete in the Final Four for the championship, fans and companies are turning to the NCAA and its official ticket and hospitality package provider, PrimeSport, for ticket, travel and hospitality packages through the NCAA’s program titled, The NCAA Experience®.

The Final Four will be played at the Mercedes-Benz Superdome in New Orleans, LA on March 31 and April 2. Through its relationship with the NCAA, PrimeSport can offer guaranteed seat locations, official hospitality, and the assurance of buying directly from the NCAA’s only approved ticket and hospitality package provider. Fans can purchase tickets and hospitality packages online and pick up their tickets at the PrimeSport box office located at Gate H of the Mercedes-Benz Superdome.

“PrimeSport has extensive experience and a first-rate track record when it comes to offering ticket and hospitality packages for the Final Four,” said Josh Logan, Director of ticketing at NCAA. “By partnering with PrimeSport, our fans have safe, dependable and fully authorized methods for securing tickets and hospitality packages throughout the tournament. PrimeSport has the resources and expertise needed to provide our fans with an unforgettable and quality experience.”

The NCAA, through PrimeSport, is offering official NCAA Men’s Final Four packages for fans and groups, which can include game tickets, hotel accommodations, and access to NCAA pre-game hospitality events. Fans and companies can choose between two levels of hospitality and an opportunity to customize packages. Official Men’s Final Four packages can include a game ticket in the Terrace level courtside sections to both the semifinal and championship games with an option to upgrade game tickets, hotel accommodations, admission to the Official FAN Pre-game Event, and more. The event will take place prior to tip-off of the first game on Saturday as well as Monday’s game, and will include beverages, music and snack food.

Fans can upgrade to the Official ELITE Hospitality party, hosted by former NBA star John Salley at the Iberville Club in the Mercedes-Benz Superdome three hours before tip-off. This in-venue hospitality includes VIP entry into the stadium and a private escalator to the lounge, and features a Cajun sports lounge environment, local Cajun & Creole cuisine, open bar, sports talk with NCAA coaches & former players, interactive enhancements, and a special live musical performance on Saturday by the critically acclaimed blues-rock band, Blues Traveler!

In addition, PrimeSport is the Official provider of the Official NCAA Ticket Exchange that allows fans to buy and sell tickets online to the 2012 NCAA Division I Men’s Final Four in a convenient, safe, and guaranteed environment. Ticket holders who are unable to attend the games or find their team eliminated prior to the final rounds of the tournament, have a place to safely sell their tickets, and the buyer, in turn, can be assured that the tickets are authentic and guaranteed.

For further information, please visit ncaa.com/hospitality.

About PrimeSport

PrimeSport is the leader in providing access to the biggest sporting events on the planet, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams, the Rose Bowl Game®, 2013 Discover BCS National Championship, Allstate Sugar Bowl and Orange Bowl. The company is the official ticket and hospitality package provider for selected NCAA Championships, including the 2012 NCAA® Division I Men’s Basketball Championship, 2012 NCAA Men’s Final Four® and 2012 NCAA Women’s Final Four®. In addition, PrimeSport manages the Official Ticket Exchange for select events and organizations, including the 2012 NCAA Men’s Frozen Four®, the Wrangler National Finals Rodeo, University of Arizona, University of Nevada Las Vegas and Tulane University. PrimeSport is a privately-held company, headquartered in Atlanta, GA. For more information, visit http://www.primesport.com or call 1-800-591-9198.

NCAA, Men’s Final Four, Men’s Frozen Four, and Women’s Final Four are trademarks of the National Collegiate Athletic Association.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buick, Enterprise, Infiniti, LG, Lowe’s, Northwestern Mutual, Reese’s (Hershey’s), Unilever, UPS and Wheat Thins (Kraft).

NCAA, Final Four, Bracket Town, The NCAA Experience, The Road to New Orleans, NCAA March Madness, are licensed by or trademarks of the National Collegiate Athletic Association.

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Top talent defines this year’s Final Four

Lurking in virtually every corner of the Superdome this weekend will be lottery picks, some other NBA first rounders and assorted AP All-Americans.

Everywhere, that is, except the Louisville locker room.

This year’s Final Four features three teams — Kentucky, Kansas and Ohio State — all with their fair share of the most gifted players in the country, and a fourth with a coach who has squeezed the most out of the next tier of talent.

Does that make Louisville’s Rick Pitino the best coach, or say something about John Calipari, Bill Self and Thad Matta? Well, those three might tell you something about how tough it is dealing with a bench full of stars.

“A lot of coaches would agree that, at times, coaching teams with a ton of talent is probably more difficult because you’re constantly trying to get the maximum out of them,” said Matta, who has a star in AP All-American first-teamer Jared Sullinger, widely viewed as a top-15 NBA draft pick. “It’s so much easier to get to the top than stay at the top. A lot of times when you have a team that’s loaded, you fight a lot more adversity on the outside than when you’re scraping to get to the top.”

Which brings us to the Kentucky Wildcats, who play Louisville on Saturday in the first semifinal.

By choice, Calipari has developed a program so overflowing with top-level talent that he’s spending more time looking to replace players after a season or two than developing them over four.

Freshman Anthony Davis, another AP All-American, will likely be the top player in the draft should he leave after this season. Classmate Michael Kidd-Gilchrist won’t be far behind. Freshman Marquis Teague and sophomores Terrence Jones and Doron Lamb will also have a chance at the first round if they leave.

So, Calipari must be the most persuasive (some might have another adjective to describe this after those run-ins with the NCAA) recruiter in history, right?

“We don’t do anything outlandish,” he said. “We’re not promising minutes or shots. They’ve just really got to trust that you have their best interest at heart. It’s a players-first program and they learn that, as you sacrifice, we all gain, as individuals and as a team.”

Getting his players to buy into that, and to come to a team where they aren’t guaranteed to be the only star, might be Calipari’s biggest accomplishment as a coach. But once they get there, he insists he’s doing more than simply rolling the ball out on the floor.

Kentucky leads the nation in field goal defense and blocked shots and has a nearly 6-5 assist-to-turnover ratio. Stoked by this combination of less-glamorous numbers, Calipari claims he has the most efficient team in the country.

“What I’m going to try to do is get guys to play as well as they can play,” he said. “Let’s go out and play great. If it’s not good enough, let’s make sure we have more fun than anyone else and we’ll take the results from there.”

While Calipari tries to get the most out of a lot of talent, Pitino has been playing a different game this season. He is the only Final Four coach without an AP first-teamer. In fact, there were no Louisville players on the second or third teams either, or even on the honorable mention list.

According to most lists, not a single one of Pitino’s players would get drafted by the NBA if they left this year. Meanwhile, a raft of injuries and roster adjustments has turned every practice this season into an adventure. Pitino coaxed his sixth Final Four trip out of a team that reminds him in many ways of his first — an undersized, underappreciated group of players at Providence in 1987, headlined by Billy Donovan.

The Cardinals are led by point guard Peyton Siva and center Gorgui Dieng. Yet they went down the stretch in a tight game against Florida on Saturday with Siva gone from the game with five fouls and with a relatively unheralded freshman, Chane Behanan, taking over.

“We may not have as much talent in certain areas as other teams. But there’s young talent and we’re going to develop,” Pitino said. “The great thing about March Madness and college basketball is that, generally speaking, in the pros, 90 percent of the time, the best team is going to win a five- or seven-game series. In college, it’s a one-game stint, maybe somebody shoots great, anything can happen.”

Kansas has this year’s only unanimous all-AP selection in junior Thomas Robinson, who figures to be an NBA lottery pick if he leaves.

He could spend much of the night Saturday matched up against Sullinger, who sat out with back spasms when these teams met in December and Kansas won 78-67.

“He’s one of those kids that, even when he doesn’t play his best, he still gets numbers,” Self said of Robinson. “Some kids, that happens, and they get eight points, four rebounds. He doesn’t play well and he ends up with 15 and 11. It’s such a bonus when you can pencil that in for the most part.”

Players like that must make coaching easy. Calipari recognizes there are plenty of them — on all four teams at this year’s Final Four. Coaches coach, he said. Players win.

“Everyone’s talented,” Calipari said. “Yes, we have good players. So does everyone else. You think they just have a system and that’s why they’re winning? They do it because they’ve got basketball players.”

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