Official NCAA® Sweet 16® and Elite 8® Tickets and Hospitality Available from PrimeSport

The popularity of the NCAA® Men’s Basketball Tournament grows every year. Fans and companies excitedly seek tickets to support their teams and follow the inevitable Cinderella story of the year. As the official ticket and hospitality provider and official ticket exchange provider for the 2012 NCAA® Division I Men’s Basketball Championship, PrimeSport is offering tickets and hospitality to all Sweet 16 and Elite 8 regional games to be played March 22 – 25 in St. Louis, Atlanta, Boston and Phoenix.

“It’s fun to see the overwhelming support and how fans and students come together across the country as they watch these student-athletes compete at such a high level,” said Josh Logan, director of ticketing at NCAA. “Our priority is always to ensure our fans have the best experience possible. By partnering with PrimeSport, we are able to provide our fans with access to safe and dependable ticket packages.”

As the teams advance to the NCAA Sweet 16® and Elite 8® Regional Rounds, the excitement builds and ticket demand grows. PrimeSport is the only provider that can offer guaranteed seat locations, official hospitality and the assurance of buying directly from the NCAA’s only approved ticket and hospitality package provider. Fans that purchase ticket packages to any of the Regional Rounds will receive a game ticket for the Thursday and/or Saturday games (or Friday and/or Sunday games) as well as access to the exclusive Official Pre-Game Hospitality event 90 minutes prior to tip-off.

In addition, PrimeSport is the Official provider of the NCAA’s Official Ticket Exchange that allows fans to buy and sell tickets online to every round of the 2012 NCAA Division I Men’s Basketball Championship in a convenient, safe, and guaranteed environment. Ticket holders who are unable to attend their games or find their team eliminated prior to the final rounds of the tournament, have a place to safely sell their tickets, and the buyer, in turn, can be assured that the tickets are authentic and guaranteed.

“Through our partnership with the NCAA, we can offer tickets that you can’t get anywhere else,” said Sam Soni, President of PrimeSport. “Fans and companies can enjoy the games knowing they have secure tickets, and are buying directly from the NCAA’s only approved ticket and hospitality package provider.”

For further information, please visit ncaa.com/hospitality.

About PrimeSport

PrimeSport is the leader in providing access to the biggest sporting events on the planet, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams, the Rose Bowl Game®, 2013 Discover BCS National Championship, Allstate Sugar Bowl and Orange Bowl. The company is the official ticket and hospitality package provider for selected NCAA Championships, including the 2012 NCAA® Division I Men’s Basketball Championship, 2012 NCAA Men’s Final Four® and 2012 NCAA Women’s Final Four®. In addition, PrimeSport manages the Official Ticket Exchange for select events and organizations, including the 2012 NCAA Men’s Frozen Four®, the Wrangler National Finals Rodeo, University of Arizona, University of Nevada Las Vegas and Tulane University. PrimeSport is a privately-held company, headquartered in Atlanta, GA. For more information, visit http://www.primesport.com or call 1-800-591-9198.

NCAA, Sweet 16, Elite 8, Men’s Final Four, Men’s Frozen Four, and Women’s Final Four are trademarks of the National Collegiate Athletic Association.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buick, Enterprise, Infiniti, LG, Lowe’s, Northwestern Mutual, Reese’s (Hershey’s), Unilever, UPS and Wheat Thins (Kraft).

NCAA, Final Four, March Madness, The NCAA Experience, Women’s Final Four, College World Series and Frozen Four are licensed by or trademarks of the National Collegiate Athletic Association.

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